‘It’s a hard call when you’re advising clients against acronyms and you’ve got one yourself,’ says Allison Hulett, co-director of successful Sydney design studio EKH Design, who’s been trading on a very well regarded acronym themselves for years.

The fact that you need a USB adaptor highlights the second problem — there’s no straight USB connector, just the same cable you’d use for an iPhone or iPod. If the iPad were a traditional tablet computer it would be a legitimate gripe, but iTunes and the Web adequately manage any files or content you’d ever want on it.

Since then she’s been a fairly constant fixture on Australian screens both big and small. She had a leading role in 2006s The Caterpillar Wish – a dreamy, autumnal tale of a girl searching for her heritage, and provided able support in Brisbane-set young love story 48 Shades and the ace Aussie slasher The Loved Ones.