They’re not new. Ebooks have been around in one form or another since the dotcom revolution almost ten years behind us. Bookseller and Publisher reported on the field back in 2004 but didn’t have much hope to give other than to promise ebooks were coming.

Tell your audience that more than 200,000 Haitians are dead in the devastating earthquake and they’ll change the channel to check the football score. Show them the little girl found alive under the rubble desperate for food, water and shelter and hearts (and wallets) stricken by grief will open.

Second, lift whatever tired, creaky conventions you can from every other movie there’s ever been about teen angst, special effects-driven kung fu action of ancient Asian curses. You’ll recognises riffs of everything from Big Trouble in Little China to The Karate Kid and countless others.