YouTube: An Insider’s Guide to Climbing the Charts

July 1st, 2009 Auscam, Books & Publishing

It’s part of the zeitgeist. Just like the holy grail a couple of years ago was to be on top of a Google search, an entire industry from guerilla film school grads to expensive publicists now extol the virtues of being on top of the moving pictures equivalent of Google, YouTube (coincidentally owned by Google).

As broadband gets better – yes, even in Australia – there’s a whole new way to engage your audience, customers, friends or hangers-on with video rather than test-based web pages or blogs (so 2005!). Video, as the authors can contend thanks to their own subscriber numbers, is where it’s at.

The first few chapters are a sort of cut price film school with tips on — for want of more casual terms — props, casting, shooting and editing. They’re followed by a couple of chapters on navigating the YouTube site, creating a channel and setting up your playlists and preferences.

It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.

There’s no magic bullet about how to be a YouTube star like you hope, and the reason why is the inherent paradox in the viral nature of internet video. If you’re talking TV or movies strategy and quality certainly count. But online, mere popularity is your badge of honour regardless of your content. You can spend considerable time and money perfecting your online video presence and you’ll probably still get buried by hand drawn animation of a whale stranded on a New Zealand beach…


Full client and publication list:

  • 3D Artist
  • APC
  • AskMen.com
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
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  • Campaign Brief
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  • Cleo
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  • Cream
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  • Daily Telegraph
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Film Stories
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Internet.au
  • Loaded
  • M2 Magazine
  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
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  • Ralph
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  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • thevine.com.au
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo