Watching for tracking shots is always fun, but they work best when you don’t even realise they’re there. Director Matt Reeves’ Godzilla homage Cloverfield had a unique device that allowed him to include some impressive sequences — the story about a giant beast attacking New York was all done from the point of view of a camcorder user, Blair Witch Project-style.

It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.

German news website Teleopolis recently broke a story that global market research company GfK buried facts in their own findings about movie piracy.