It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.

DVD outstripped VHS in sales and rentals in 2003, toppling the latter’s 25-year reign over home video consumption. But some believe the Digital Versatile Disc is dying out already as the world shifts towards digital video delivery.

German news website Teleopolis recently broke a story that global market research company GfK buried facts in their own findings about movie piracy.