It starts a lot like the marketing material that comes with Adobe applications, listing the new features and tools. From there it covers all bases, even to the extent of telling you how to best create new files depending your creative project when such information would seem obvious.

You can lead a horse to water, as the saying goes… In the same way, you can give a photographer, video editor or creative pro a tablet, but will he or she do more than fire up Angry Birds? Adobe is betting so, giving design and A/V pros an environment completely centred around touch and Cloud services.

By 2005, the bubble had long burst and the garage was no longer the sexy cutting edge of online capitalism. It seemed only two businesses were making money off the Internet — eBay and Google (both of which were started in the mythical if not literal garage, as it happens).