It starts a lot like the marketing material that comes with Adobe applications, listing the new features and tools. From there it covers all bases, even to the extent of telling you how to best create new files depending your creative project when such information would seem obvious.

It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.

German news website Teleopolis recently broke a story that global market research company GfK buried facts in their own findings about movie piracy.