It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.

It starts a lot like the marketing material that comes with Adobe applications, listing the new features and tools. From there it covers all bases, even to the extent of telling you how to best create new files depending your creative project when such information would seem obvious.

Watching for tracking shots is always fun, but they work best when you don’t even realise they’re there. Director Matt Reeves’ Godzilla homage Cloverfield had a unique device that allowed him to include some impressive sequences — the story about a giant beast attacking New York was all done from the point of view of a camcorder user, Blair Witch Project-style.