The Avid suite of products are still the first choice for pros, but Final Cut proved long ago it could do the same job, and with so many good features both new and old, Final Cut Pro 6 edges Apple one step closer to dominating yet another field.

The baseline model of the 80IS is (in Canon's words) ‚'destined to capture the hearts of the style conscious', and comes in a selection of colours reminiscent of early iMac marketing.

It’s not until Chapter 7; Building Your Audience that the book starts to make good on the promise we interpreted from the title, not expecting shooting advice or a YouTube How-to guide (not that they’ll be unwelcome depending on your skillset). But after awhile it’s evident most of the information is just more technicalities, explaining spambots, listing the cheats and hacks you can employ but telling you why you shouldn’t and sales strategies like Google Adsense.