A magnetic data disk works similarly, a stylus both reading and writing miniscule peaks and valleys on a solid metal surface (or a plastic one in the case of CD/DVD media), each ‘bump’ representing the ones and zeroes of computer data.

When a field is created for the current library, it appears in the right hand pane, and you just drag it into the record pane where it snaps it into the template’s layout. It’ll be a little frustrating for designers not being able to resize and shuffle the record elements to their liking, something a future version of Bento could do well to address (at least for our market).

The public might hate such 1984-like practices but consumer profiling’s a gold mine to marketers. VDP is just one of a myriad of technologies that leverage the power of such targeted knowledge because marketing material can be tailored personally for your interests, past buying habits and other demographic information.