Or it may be broader than that. Maybe guys just love something that ties into another media they already consume. Kids’ action series like Zac Power are big if they have interactivity like websites, and the Top Gear books sell like hotcakes.

From their enviable position of almost 100% market share, Quark Inc either didn’t see the writing on the wall or were caught napping while Adobe closed ranks around them, buying or further developing the other major applications in the graphic designer’s toolset such as Illustrator and Photoshop.

Apple is mostly right with their oft-repeated refrain It Just Works. Of course, you wouldn’t expect it any other way if you inhabit a world exclusively of Apple products. As soon as you bring another operating system or protocol into the equation, they’ll tell you that’s the element causing the problem.