From their enviable position of almost 100% market share, Quark Inc either didn’t see the writing on the wall or were caught napping while Adobe closed ranks around them, buying or further developing the other major applications in the graphic designer’s toolset such as Illustrator and Photoshop.

If the CEO of any other multinational company fell ill, it wouldn’t generate such comment — compared to Jobs, they’re interchangeable suit-wearing lawyers, politicians and number crunchers who flit from one company, regulator and law firm to another and back again.

Or it may be broader than that. Maybe guys just love something that ties into another media they already consume. Kids’ action series like Zac Power are big if they have interactivity like websites, and the Top Gear books sell like hotcakes.