Hydrapinion

http://www.hydrapinion.com


Getting blokes reading again
August 5th, 2010

Or it may be broader than that. Maybe guys just love something that ties into another media they already consume. Kids’ action series like Zac Power are big if they have interactivity like websites, and the Top Gear books sell like hotcakes.

The desktop in your pocket
September 16th, 2011

Steve Jobs’ last innovation to reach the market before leaving Apple might have been moving the computer desktop one step closer to the smartphone interface.


Apple Without Jobs?
October 23rd, 2008

If the CEO of any other multinational company fell ill, it wouldn’t generate such comment — compared to Jobs, they’re interchangeable suit-wearing lawyers, politicians and number crunchers who flit from one company, regulator and law firm to another and back again.

QuarkXpress 8 reopens a forgotten chapter in Apple’s history
October 9th, 2008

From their enviable position of almost 100% market share, Quark Inc either didn’t see the writing on the wall or were caught napping while Adobe closed ranks around them, buying or further developing the other major applications in the graphic designer’s toolset such as Illustrator and Photoshop.


Choosing between “It Just Works” and best of breed
November 11th, 2009

Apple is mostly right with their oft-repeated refrain It Just Works. Of course, you wouldn’t expect it any other way if you inhabit a world exclusively of Apple products. As soon as you bring another operating system or protocol into the equation, they’ll tell you that’s the element causing the problem.

Apple Leaks — is there such a thing?
October 16th, 2008

As the only tech company whose products are anticipated as much as a blockbuster movie or video game, it can afford to be secretive, and its modus operandi not to comment is legendary. Apple doesn’t speculate, comment or advise on anything until the Cupertino High Council has decreed it.






Did Apple see the end of print? If you'd asked the average person on the street in 1995 what ...
August 5th, 2010

Getting blokes reading again A little-commented on (thus far) aspect of the iPad hoopla is the ...
August 5th, 2010

iPhone rescues the ebook from the rubbish bin of history? Ebooks have been a long time coming. If you believe most they're ...
October 30th, 2008

Does Apple need another hero? On August 24 Steve Jobs made a very low key announcement that ...
September 16th, 2011

Apple Leaks — is there such a thing? As any of us who deal directly with Apple for the purposes ...
October 16th, 2008

Choosing between “It Just Works” and best of breed My iPod's getting old. It's my second one, a fourth gen iPod Classic ...
November 11th, 2009


Full client and publication list:

  • APC
  • AskMen.com
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
  • Black+White
  • Bookseller & Publisher
  • Box Magazine
  • Brain World
  • Business News
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  • Campaign Brief
  • Capture
  • CHUD.com
  • Cleo
  • Cosmos
  • Cream
  • Curve
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Internet.au
  • Loaded
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  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
  • Paranormal
  • PC Authority
  • PC Powerplay
  • PC Update
  • PC User
  • PC World
  • Penthouse
  • People
  • Pixelmag
  • Popular Science
  • Post Magazine
  • Ralph
  • Reader's Digest
  • ScienceNetwork WA
  • SciFiNow
  • Scoop
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  • Seaside Observer
  • SFX
  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • thevine.com.au
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo