Apple is mostly right with their oft-repeated refrain It Just Works. Of course, you wouldn’t expect it any other way if you inhabit a world exclusively of Apple products. As soon as you bring another operating system or protocol into the equation, they’ll tell you that’s the element causing the problem.

The complaints are actually a skewed compliment to Apple and completely vindicate their approach. The users who want multitasking on their iPhone consider it more of a little computer than just a mobile, especially with so many cool things to do that are so easy to access and use.

Or it may be broader than that. Maybe guys just love something that ties into another media they already consume. Kids’ action series like Zac Power are big if they have interactivity like websites, and the Top Gear books sell like hotcakes.