We have a better class of ebook reader now, however. Amazon’s Kindle, Sony’s reader and iRex’s Iliad all have faults, but they have an expanded toolset more suited to the increasingly wireless and converged world where we not only want content on the go but see no need to restrict it to just books.

Or it may be broader than that. Maybe guys just love something that ties into another media they already consume. Kids’ action series like Zac Power are big if they have interactivity like websites, and the Top Gear books sell like hotcakes.

From their enviable position of almost 100% market share, Quark Inc either didn’t see the writing on the wall or were caught napping while Adobe closed ranks around them, buying or further developing the other major applications in the graphic designer’s toolset such as Illustrator and Photoshop.