Accepting projects on everything from traditional film to CD ROMs full of Final Cut pro data, they still have to deliver cans of film reels to distributors and cinemas, so how do they transform our mishmash of data and images?

‘You’ll have to forgive me,’ Jonathan Nix says in a tired voice over the phone, ‘I’m very weary.’ After finishing his latest film literally the day before we talk, he’s due to jump on a plane in mere hours and can’t get his DVD software to work.

One of the first editing suites to offer you controls over downloading your footage straight from your camera from within the application itself — without having to touch the camera once — now with full HD capability.