I watched the movie, I really enjoyed it and we had such a good time doing it. You’re always going to have people who are expecting something different to what it turns out to be. But if I’m going to get philosophical about it, the experience of the job is what my life consists of. My life is when I’m on set.

Despite his comical and endlessly happy approach, Morgan Spurlock’s major films have been essentially negative in nature until now.

In the expanded universe of Kelly’s take, both might be true. Among the many red herrings and confusing narrative anchors tossed about is Arthur C Clarke’s declaration that any sufficiently advanced technology is indistinguishable from magic. It turns out Steward was once a quite normal scientist working on similar programs as Arthur, but that after being struck by lightning on a launch pad he died on the operating table but was revived a changed man.