While T shirts with logos, designs and characters from Star Wars, Hello Kitty, The Avengers and all the other giant comic/toy/movie/blockbuster brands are a dime a dozen, who the heck are Lao Che Air Freight, Frog Comics Santa Carla, Camp Crystal Lake, Tyrell Corp, Plainview and Son Oil Corp, Abe Froman and The Paper Street Soap Company?

It’s this nostalgia for a movement – that arose from pure consumer economics but which now has a lustre all its own – that movie journalist Tom Roston celebrates in I Lost It At the Video Store.

It’s not a social comment about mental illness, depression, divorce or suicide but it could have been. First time feature director Roxburgh doesn’t preach, simply selecting snippets of Gaita’s life from the book with which to tell the story of the crippling relationship of love, awe, fear and forgiveness he shares with his Dad.