As we all know, plenty of shocking movies still clean up at the box office because of the branding that comes with them (Matrix, Bad Boys, Jet Li; we’re looking at you), but The Butterfly Effect came with no such recognition.

‘What actors do in the name of friendship is they’ll read your script,’ he explains, ‘but nobody will sign up if they don’t think the part’s good enough for them or it doesn’t fit in with their schedule or something.’

If you like your mindbenders (see the work of Lynch, Anthony Hopkins’ little-seen pet project Slipstream Dream and Donnie Darko), you’ll love the story of three characters all played by the same man (Ryan Reynolds), or is it one characters inhabiting three bodies in three different universes?