Next time you go to your local cinema and appreciate the work that’s gone into the at-times huge movie display ads (called ‘standees’), it’s a good bet it’s come from behind the doors of JJ&A’s nondescript Glendale building.

Kids not even in the workforce are turning out projects that would have made art directors of in the prime of their careers 30 years ago salivate. By the time they join the swelling armies of employment seekers, it seems they know everything. What’s left to teach them?

It’s the oldest media around, and the only one people talk about with misty-eyed romanticism. Between 15th century clergymen painstakingly transcribing manuscripts by hand and today’s lightning fast communications and computer-generated info-edu-tainment, the humble book has hardly changed.