Most of our customers realise a feature is a feature. In large companies with a workflow you still put type and images on a page but it’s more about the ecosystem around that, it’s about integration with HTML or asset management systems. Today it’s not a bigger battle but a bigger game.”

It’s the oldest media around, and the only one people talk about with misty-eyed romanticism. Between 15th century clergymen painstakingly transcribing manuscripts by hand and today’s lightning fast communications and computer-generated info-edu-tainment, the humble book has hardly changed.

Despite being as close to Bali as they are to Bathurst, WA has embraced the technology age as avidly as the rest of Australia.