Most of our customers realise a feature is a feature. In large companies with a workflow you still put type and images on a page but it’s more about the ecosystem around that, it’s about integration with HTML or asset management systems. Today it’s not a bigger battle but a bigger game.”

Apple’s Final Cut Studio 2 is a good example, packed with video editing, motion graphics, audio, colour grading, encoding and DVD tools for $1,698 (tools that would have costs hundreds of thousands of dollars in the analogue era).

Western Australia is a funny place. Innovations are coming from several areas and industries that sometimes overshadow the accomplishments of Sydney or Melbourne based practitioners, and not just in areas we think of as distinctly western, like mining.