Despite being as close to Bali as they are to Bathurst, WA has embraced the technology age as avidly as the rest of Australia.

The advent of widespread digital connectivity opened the field for stock photo companies not just for provision but to flog their wares. Often with several million images in their stables, the big providers would never have the time or funds to disseminate them all by catalogue.

‘It’s a hard call when you’re advising clients against acronyms and you’ve got one yourself,’ says Allison Hulett, co-director of successful Sydney design studio EKH Design, who’s been trading on a very well regarded acronym themselves for years.