You’ll rarely hear anyone in advertising or communications (or any field at all for that matter) talk about how easy it is to get clients and how they can afford to throw a bit of money away on a dodgy business practice now and then.

Apple’s Final Cut Studio 2 is a good example, packed with video editing, motion graphics, audio, colour grading, encoding and DVD tools for $1,698 (tools that would have costs hundreds of thousands of dollars in the analogue era).

It’s telling that in the multi-connected digital age where virtual conferences and international collaboration are the norm, business cards are as popular as ever.