The device is an odd, heavy and blocky shape and could be more comfortable or at least a bit more imaginative as the form factor of the new generation of landscape-oriented mobiles demands, and the signal dropped out or just failed to connect several times.

But after a few forgettable models where the Blackberry’s distinctive design lost its way, the 8520 is back on track with the familiar layout, comfortable size and a miniature trackpad that makes getting around easy.

Their market is obviously women but not teenage girls, so while each model in the L’Amour collection has what you expect in any phone, they aren’t packed with everything that opens and shuts.