Trouble is, it doesn’t work. We followed the simple instructions as closely as possible and still had no result. Eliminating issues such as connecting directly to mains power rather than a powerboard made no difference.

The login process is pleasantly short – no more than waiting for an email to be sent off — and you’ll be met with some initial settings such as syncing the clipboards between computers that you can set for each time you log in to avoid being asked in future.

One area where convergence has become commonplace and successful is software, and as usual, Apple and the other creative marketing technology suppliers led the charge.