Technology for Life
September 1st, 2002

Welcome to the new world of technology marketing. As corporate activist Naomi Klein says in her book No Logo, ‘Brand X is not a product, but a way of life, an attitude, a set of values, a look, an idea.’ Nowhere is this more important than to technology companies themselves.

Behind the Curtain
June 1st, 2007

Each with their own leader, the light, sound, camera and countless other teams combine to form a production crew much like marketing, sales, accounting and the cafeteria combine to form a corporation.


Rise of the Machines
September 1st, 2008

The device promised by the dotcom age, which we’d use for everything from watching TV, reading books and making phone calls to browsing the web, working and playing games is now a clich√©, both technology vendors and consumers now realising we want different experiences from different tools.

Streamlining the Information Flow
February 7th, 2002

The same limitation affects everything when you’re talking about the Internet. It hampers email transmission, the advent of digital TV, and websites that win a slew of design awards but which — in the real world — fail without a whimper when people don’t have ten minutes to wait for while some huge animation to download.


Where is your cloud?
March 18th, 2013

Obviously selecting local versus overseas cloud providers is a movable feast, with certain industries and organisations working to strict cloud location policies and data sovereignty and others merely selecting the best deal regardless of location.

Thought-controlled computers closer than we think
November 3rd, 2013

A recent breakthrough from the University of Washington showed that when technology lets the brain control a device such as a computer-controlled robotic arm, the brain is behaving in the same way as if it was commanding the relevant muscles to carry out the act in reality






WhoseTube? Two geeks toiling away on the web's Next Big Thing is a ...
May 1st, 2008

License to Drive You have to be mobile but you have to keep your data ...
July 1st, 2008

Where is your cloud? It would seem at first blush that the nature of online services ...
March 18th, 2013

Rise of the Machines With the mobile phone's takeover PDAs, electronic organisers and more behind us, ...
September 1st, 2008

Telecommunications Deals May Prove a Boon to WA By now we've all heard about the bidding war that took place ...
June 7th, 2001

When Games Ruled the World The next decade's heroes of pop culture might not be Obi Wan ...
January 3rd, 2012


Full client and publication list:

  • APC
  • AskMen.com
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
  • Black+White
  • Bookseller & Publisher
  • Box Magazine
  • Brain World
  • Business News
  • Business NSW
  • Campaign Brief
  • Capture
  • CHUD.com
  • Cleo
  • Cosmos
  • Cream
  • Curve
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Internet.au
  • Loaded
  • M2 Magazine
  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
  • Paranormal
  • PC Authority
  • PC Powerplay
  • PC Update
  • PC User
  • PC World
  • Penthouse
  • People
  • Pixelmag
  • Popular Science
  • Post Magazine
  • Ralph
  • Reader's Digest
  • ScienceNetwork WA
  • SciFiNow
  • Scoop
  • Scoop Traveller
  • Seaside Observer
  • SFX
  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • thevine.com.au
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo