Suddenly 30

November 1st, 2004 Film, Film Reviews, Filmink

Director: Gary Winick

Cast: Jennifer Garner, Mark Ruffalo, Judy Greer

Original trailers for Suddenly 30 called the movie by its original name, 13 Going on 30 (which it’s still called in the US), and didn’t exhibit any signs of the magical happenstance/time travel plot. Was it because they film hadn’t been cut together at the time, or did early US test audiences hate it, expecting Big II — This Time it’s About a Girl)?

Because in its simplest form, that’s exactly what Suddenly 30 is, albeit with two extra marketing hooks thrown in; it’s ostensibly a by-the-book romantic comedy and has the sort of retro music appeal Hollywood knows will draw in the punters.

But despite the straitjacket of constraints imposed by its marketability, Suddenly 30 is as charming, sweet and funny as it can be. 13-year-old Jenna desperately wants to be cool, and when she sinks as low as she can seemingly go, is fatefully sprinkled with magic fairy dust and wakes up a successful and beautiful 30-year-old woman in the shape of Jennifer Garner.

Tracking down her former best friend Matt (Ruffalo) and dealing with her present best friend Lucy (Greer), Jenna realises her perfect life isn’t so perfect, and that she has a lot of catching up to do.

Mark Ruffalo is shabbily lovable but Garner tries a bit too hard to play a 13-year-old stuck in a 30-year-old’s body despite her effervescence. A truly bizarre sight however is Andy (Gollum) Serkis as a senior executive magazine editor. He doesn’t say ‘my prescioussss‘ once!

Full client and publication list:

  • 3D Artist
  • APC
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
  • Black+White
  • Bookseller & Publisher
  • Box Magazine
  • Brain World
  • Business News
  • Business NSW
  • Campaign Brief
  • Capture
  • Cleo
  • Cosmos
  • Cream
  • Curve
  • Daily Telegraph
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Film Stories
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Loaded
  • M2 Magazine
  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
  • Paranormal
  • PC Authority
  • PC Powerplay
  • PC Update
  • PC User
  • PC World
  • Penthouse
  • People
  • Pixelmag
  • Popular Science
  • Post Magazine
  • Ralph
  • Reader's Digest
  • ScienceNetwork WA
  • SciFiNow
  • Scoop
  • Scoop Traveller
  • Seaside Observer
  • SFX
  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo