Movies are magic because they take us somewhere. They transport us to every corner of the earth — even places that don’t exist. Everybody knows the art of cinema or TV is to maintain the illusion we’re actually there even though we know there’s an army of cameras, lights, technicians, the continuity girl, the catering […]

Most of our customers realise a feature is a feature. In large companies with a workflow you still put type and images on a page but it’s more about the ecosystem around that, it’s about integration with HTML or asset management systems. Today it’s not a bigger battle but a bigger game.”

The key is quality. Most digitally printed books were presented on cheap paper with amateurish graphics that simply couldn’t compete with those from an experienced publisher. Today you can put a digital book beside a traditionally printed one and be hard pressed to see the difference.