Wired Brown Land


Picture the scene at Optus headquarters in mid 2008; with the government trying to get the National Broadband Network off the ground, monopoly provider Telstra looks like the obvious choice. Leave and set up your own company, the board tells Optus regulatory chief Paul Fletcher, then write a book we’ll broker with a publisher turning the Australian people against Telstra.

Could the above be true? It’s as likely a story as Fletcher simply wanting to write about the battles over Australia’s Internet readiness because most of Wired Brown Land is a hatchet job against Telstra with lines like ‘As we have seen, if Telstra gets its way, using the network will not be cheap.’ There’s even a chapter personally laying into former outspoken Telstra policy and PR chief Phil Burgess.

Thankfully it’s a fascinating, well-written hatchet job from a knowledgeable, well-placed industry figure, and Fletcher is not only completely right about Telstra but convincingly outlines the challenges and opportunities facing both Australians and our telcos.

He repeats himself and labours points too much, but Wired Brown Land is a thoroughly engaging book if you’re interested in Australia’s digital economy landscape. It’s thoroughly biased, but it’s so well-informed it deserves a place in the national debate.


Full client and publication list:

  • 3D Artist
  • APC
  • AskMen.com
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
  • Black+White
  • Bookseller & Publisher
  • Box Magazine
  • Brain World
  • Business News
  • Business NSW
  • Campaign Brief
  • Capture
  • CHUD.com
  • Cleo
  • Cosmos
  • Cream
  • Curve
  • Daily Telegraph
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Film Stories
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Internet.au
  • Loaded
  • M2 Magazine
  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
  • Paranormal
  • PC Authority
  • PC Powerplay
  • PC Update
  • PC User
  • PC World
  • Penthouse
  • People
  • Pixelmag
  • Popular Science
  • Post Magazine
  • Ralph
  • Reader's Digest
  • ScienceNetwork WA
  • SciFiNow
  • Scoop
  • Scoop Traveller
  • Seaside Observer
  • SFX
  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • thevine.com.au
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo