Macbook Air, Sony DVPFX720W, HP C6280


Macbook Air
RRP: $2,499

The MacBook Air would seem at first glance to be another Apple revolution. With a 1.6 or 1.8 GHz Intel Core Duo processor, 2GB of memory and an 80GB hard drive, the specs are standard for a notebook of this class. But as with many of Apple’s products, it’s your first glance at it that makes millions fall in love.

Look closer. The tiny, 20-millimetre thick body comes with sacrifices. There’s no Ethernet port, so unless you have failsafe wireless (and few outside the hip cafes of Apple’s native San Francisco do) that means no Internet. There’s also no optical drive, a measure to encourage the uptake of Apple’s new wireless backup system, Time Capsule. So no installing software unless you have a USB optical drive.

It might be sexy, but it’s too far advanced for the Australian Internet landscape and average user. 1/5

Sony DVPFX720W DVD
RRP: $349

Product design is increasingly important as technology gets more complicated and (for many) scarier to use. It’s something Sony has always appeared to take seriously and they hit all the right notes with this 19x15cm portable DVD player.

It reminded The West of a fridge. That’s not a criticism — you walk up to a fridge and even the most technically illiterate can instinctively use it. The simple design, unobtrusive profile and clear, sensibly marked functions make the Sony DVPFX720W just as easy to charge up and use. And if you’re really that much of a technophobe, it comes with a remote control that behaves no differently than that of your living room DVD player.

The jury’s still out on watching movies on such small screens (7 inches in this case), but if it’s the future this is a user-friendly first step. 4/5

HP C6280
RTRP: $349

This is a multifunction printer with a difference. Most desktop all-in-one devices connect straight to your PC via USB, but if you have a home network, the HP C6280 has an Ethernet port which allows you to make it your network printer, accessible by everyone around the home or office.

It also takes paper in a cassette inside the body rather than just holding it in a slot down the back. Together with well-placed controls and a smooth look, everything about the C6280 gives it much more pro-level usability and profile than it initially appears to have. 4/5


Full client and publication list:

  • 3D Artist
  • APC
  • AskMen.com
  • Auscam
  • Australian Creative
  • Australian Macworld
  • Australian Way (Qantas)
  • Big Issue
  • Black Velvet Seductions
  • Black+White
  • Bookseller & Publisher
  • Box Magazine
  • Brain World
  • Business News
  • Business NSW
  • Campaign Brief
  • Capture
  • CHUD.com
  • Cleo
  • Cosmos
  • Cream
  • Curve
  • Daily Telegraph
  • Dark Horizons
  • Dazed and Confused
  • Desktop
  • DG
  • Digital Media
  • Disney Magazine
  • DNA Magazine
  • Empire
  • Empty Magazine
  • Famous Monsters of Filmland
  • Fast Thinking
  • FHM UK
  • Film Stories
  • Filmink
  • Follow Gentlemen
  • Geek Magazine
  • Good Reading
  • Good Weekend
  • GQ
  • How It Works
  • Hydrapinion
  • Inside Film
  • Internet.au
  • Loaded
  • M2 Magazine
  • Marie Claire Australia
  • Marketing
  • Maxim Australia
  • Men's Style
  • Metro
  • Moviehole
  • MSN
  • Nine To Five
  • Paranormal
  • PC Authority
  • PC Powerplay
  • PC Update
  • PC User
  • PC World
  • Penthouse
  • People
  • Pixelmag
  • Popular Science
  • Post Magazine
  • Ralph
  • Reader's Digest
  • ScienceNetwork WA
  • SciFiNow
  • Scoop
  • Scoop Traveller
  • Seaside Observer
  • SFX
  • Sydney Morning Herald
  • The Australian
  • The Retiree
  • The Sun Herald
  • The West Australian
  • thevine.com.au
  • TimeOut
  • Total Film
  • Video Camera
  • Video&Filmmaker
  • Writing Magazine
  • Xpress
  • Zoo